The primary wordmark is Ink on a light background, such as our in-house “Paper” or “Slate.” It is designed to represent the ancient feeling of inked text on a scroll.
Ink on Paper · Logo family
אבגדהוזחטיכלמנסעפצקרשת
02 / Meaning
The meaning behind the form.
The “ה” (Heh) reflects both the meaning and ancient visual of the Hebrew letterform. The custom Narrative typeface is designed to evoke the feeling of reading an ancient text while remaining legible for a modern audience.
02 / Definition
“Behold”
“Behold”—drawing a response of attention and revelation. Narrative applies that invitation to Christ, helping readers behold Him as the central figure of the biblical story.
03 / Dalet
The physical world
The “Heh” is formed of two other Hebrew letters, the first is the “Dalet”. The horizontal and vertical lines represent width and height; together, those dimensions represent the physical or material world. These upper and descending strokes also represent thought and speech in Jewish tradition.
04 / Yud
Spiritual presence
The detached left leg is the “Yud”, representing God and spirituality. It expresses the call to bring holiness into the physical world (Dalet). It’s also thought to represent action, so together the “Heh” also symbolizes thought, speech, and action—everything required to bring spiritual truth into a physical world.
05 / Wordmark
From symbol to Narrative
The complete form becomes the opening letter of the Narrative wordmark—carrying its ancient structure into a modern identity built to help people See Scripture as one narrative about Jesus.
03 / Type
Typography
OUR MISSION
SeeScripture.
Narrative visually connects the people, places, and events of the Bible without leaving the page.
Newsreader · Primary serifNewsreader is the primary font throughout website copy and branding for headers and bold statements. The serif is clean to read but timeless in appearance.
DM Sans · Supporting LatinDM Sans is the workhorse font for most copy. As a clean sans serif, it is approachable for all readers and allows the custom typeface and serif headings to stand out.
04 / Imagery
Imagery
Artwork is presented as part of the reading experience rather than as decoration. Full-screen biblical imagery supplies atmosphere and visual context while typography and metadata keep the story clear.
Narrative app · Main home screen
Product example
Imagery inside the interface.
This “card” screen demonstrates how classical biblical imagery, restrained overlays, and editorial typography work together. The artwork establishes the card’s primary content immediately; the interface then supplies context without competing for attention.
Scale
Artwork receives enough space to create an immersive first impression.
Context
Era, subject, and identity remain visible without overwhelming the image.
Contrast
Ink overlays protect legibility while preserving the art’s tonal character.
Continuity
Paper, serif typography, and editorial spacing carry the visual story into the content below.
05 / Color
Ink, Slate & Paper
Ink (black) and Paper (taupe) are the central color themes across the brand and the Narrative Bible app, especially within the Bible reader itself. The ancient scroll aesthetic immerses users in the experience of opening God’s timeless Word. The traditional black, white, and monochrome palette also avoids competing for attention with the vibrant, multicolor Christian artwork featured throughout the app.
Ink on Paper #121617 / #F2EFE7Paper on Ink #F2EFE7 / #121617Ink on Slate #121617 / #E4DFD4Slate on Ink #E4DFD4 / #121617Ink on White #121617 / #FFFFFFWhite on Ink #FFFFFF / #121617Black on White #000000 / #FFFFFFWhite on Black #FFFFFF / #000000
The Scarlet red accent is the most important color of all. It is used across Narrative products exclusively in association with Christ. The “scarlet thread” is a core feature of the Narrative Bible app, helping users see the endless connections the Bible makes to Jesus throughout both the Old and New Testaments.
